CapIntel Customer Story

PPI is dedicated to elevating independent financial advisors to the next level. As a national insurance marketing organization, it offers unparalleled support, tools, and resources to help independent advisors better serve their clients across Canada.

Founded

1978

Number of advisors

5,000+

Headquarters

Toronto, Canada

The opportunity

PPI embraces cutting-edge technology, so its advisors stay relevant, competitive, and successful. The internet and the introduction of robo-advisors made investing more accessible than ever, so the PPI team sought out a tool that could help its advisors standout and emphasize their value.

Leaning into a more holistic approach, the PPI team decided to hone in on building strong relationships and offering superior client experience—aspects of wealth management a computer could never compete with.

The solution

After a single demo of the CapIntel platform, the PPI team knew they found a potential flagship component for their wealth-focused advisors’ toolkit. The sales enablement solution had all the features the PPI team was looking for, including streamlining an advisor’s day-to-day workflow, improving the quality of their proposals, and giving them more time to form meaningful client relationships.

“It gives our wealth-focused advisors three advantages. First, the platform assists in their professionalism from a compliance and process point of view, secondly, it sets them apart in their research and presentation quality and abilities, and finally, it helps make their business scalable by finding efficiencies in these areas,” said Keith Newhook, Senior Vice President, Sales at PPI.

The partnership has undoubtedly proved fruitful, according to Newhook. A long-time advocate for embracing technology within the wealth management space, he hails CapIntel as a catalyst for helping PPI unlock new possibilities with Scalability, Transparency, and Talent Attraction.

“It gives our wealth-focused advisors three advantages. First, the platform assists in their professionalism from a compliance and process point of view, secondly, it sets them apart in their researchand presentation quality and abilities, and finally, it helps make their business scalable by finding efficiencies in these areas.”

Keith Newhook, Senior Vice President, Sales at PPI

The outcome

Scalability

PPI knew its advisors wanted more client-facing time, but the manual work of increasing compliance requirements and many steps of the proposal process made it next to impossible.

CapIntel’s all-in-one platform has been able to easily fit into an advisor's workday, reducing their admin time and producing world-class proposals at scale.

Power users of the platform make up to 40 proposals per week, and Newhook highlights that what used to take advisors two hours can be done in just minutes on CapIntel.

“Advisors are spending less time doing administrative tasks, like proposal preparation, and they’re spending more time finding new clients or growing existing client relationships.”

Transparency

With all the time saved, PPI advisors are more client-focused than ever. CapIntel’s comparison tool and graphs help advisors show financial advice in real time, offering an unparalleled level of transparency in the proposal process.

Comprehensive, investor-friendly proposals help advisors foster meaningful conversations and genuine connections. Clients have a clear understanding of an advisor’s advice, and the relationship flourishes as the advisor can clearly communicate their value.

“The output is second to none. You’re proud to have your name and your branding on it when you present to your clients.”

Talent attraction

In addition to helping advisors impress clients, Newhook says that CapIntel helps impress other advisors. With the mission to elevate independent financial advisors to the next level, the PPI team counts CapIntel as the backbone of its tech stack to woo other advisors and emphasize the value they can add to their practice.

Newhook credits custom PPI-branded proposals and the platform’s ease of use as being key factors when impressing advisors.

“It’s one of the key tools in PPI’s Stratosphere platform of sales presentation software when it comes to an advisor’s wealth practice and is front and center on our demo of what you get when you come to PPI.”

81.7%

of CapIntel users saw an increase in their client’s investment deposits year over year

39.5%

the average increase of these deposits¹

The conclusion

In a world full of financial advice and noise, PPI has helped its advisors stay ahead of the curve by embracing technology that brings out the most human aspects of wealth management—the client experience—and it’s worked. In the first six months of routinely using CapIntel, 81.7% of advisors saw growth in their wealth business,¹ with an average increase in sales volume of 39.5%.

It adds confidence for advisors. It leads to stronger relationships with their customers, more value demonstrated to their clients, and better conversations opportunities.

Keith Newhook, Senior Vice President, Sales at PPI

¹2022 survey of 160 advisors

Read how leading wealth management firms are transforming their business with CapIntel.