Meridian Credit Union was getting ready to release a new corporate strategy: Meridian for Good. Leading up to its launch, the credit union was looking for a digital tool that would support its advisors to deliver on the new strategy and provide the best possible experience for its Members. After one demonstration of CapIntel’s proposal generation platform, the Meridian team knew they had found the right solution.
80% of CapIntel users saw an increase in their client’s investment deposits year over year
the average increase of these deposits1
12022 survey of 160 advisors
“The product has spoken for itself. Advisors have seen the benefit of using a digital solution because it enables better conversations supported by strong visual explanations, which ultimately contributes to a better Member experience.”
Dilys D’Cruz,
Senior Vice President, Wealth
Meridian Credit Union
comparisons made in the first six months
proposals made in the first six months
Meridian Credit Union is dedicated to delivering an exceptional experience for both its advisors and its Members. When a new corporate strategy, “Meridian for Good,” was set to launch in the spring of 2023, the team wanted to find a technology partner that could live up to its refined commitments and vision to be an inclusive, transparent, and people-focused financial partner.
The Meridian team saw an opportunity to deliver on this vision by improving the foundation of every Member interaction: proposals.
Dilys D’Cruz, Senior Vice President, Wealth, at Meridian Credit Union, says her team wanted a digital solution that aligned with their strategic objectives. When they saw how CapIntel proposals enabled better workflows for advisors and more valuable conversations and connections with Members, it was an obvious choice.
“Our criteria for choosing a new platform was it be user-friendly and able to seamlessly improve the interactions between our advisors and Members. CapIntel exceeded those expectations.”
Meridian Credit Union rolled out the sales enablement platform to a select group of advisors in January of 2023, and by the time the new corporate strategy was announced in April 2023, the number of advisors using the proposal generator doubled. Since the partnership began, the Meridian team has seen an improvement in delivering an exceptional experience across three core categories: digitization, personalization, and education.
Digitization
To help support their advisors in delivering an exceptional experience, Meridian Credit Union is dedicated to being a digital-first company. Over the last few years, it has focused on providing its advisors with digital solutions to help simplify processes and improve everyday workflows.
Created with advisors in mind, CapIntel’s streamlined solution unlocked a more efficient way for Meridian advisors to build investment proposals. This resulted in less time spent on administrative tasks and more time spent building strong relationships with Members.
D’Cruz says getting advisors up and running was a quick and easy process and the tool enabled advisors to have engaging dialogues with Members regardless of whether they were serving them in person or virtually.
“When looking at incorporating a new tool under our digitization plan, ease of use and a clear value add to our advisors was paramount to the selection process.”
Personalization
In line with its vision to be recognized as an inclusive, transparent, and people-focused financial partner, Meridian Credit Union aims to build strong, genuine relationships with its Members. Its advisors are committed to providing personalized services, and they needed an investment proposal that reflects the same level of dedication.
CapIntel’s interactive graphs and easy-to-understand content help advisors build a story around each investment proposal, so Members can see how everything relates back to their financial goals and what they value most. By personalizing each proposal and presentation, Meridian is able to deliver on its vision to be a people-focused financial partner.
“Everything we do links back to our Members.”
Education
To improve the Member experience further, Meridian Credit Union is focused on building financial confidence.
The team wanted to incorporate more education and make it a part of the Member-advisor experience. Filled with clear quantitative and qualitative information, D’Cruz says CapIntel’s templated proposal process makes it easy for advisors to strike up meaningful conversations and increase Members’ financial confidence.
“The proposal creates a visual that supports advisors to further the conversation with Members. It offers real-time education and provides an opportunity for the advisor to deepen the Member's financial confidence and help select the right portfolio to meet their financial goals.”
The CapIntel platform has become an integral tool for Meridian advisors and helps the company deliver on its promise of an exceptional Member experience. Since the partnership began, the number of advisors using the solution has doubled, and the team looks forward to seeing the full scope of CapIntel’s capabilities within the organization.
